Building the visual and digital identity for Doruklara's officially licensed Fenerbahçe S.K. product line — turning sports fandom into premium home and lifestyle goods.
Doruklara holds the official Fenerbahçe S.K. licensing rights to produce premium lifestyle products — from the iconic Kadıköy Boğa Biblosu sculpture to professional dart sets, candles, and home decor for one of Turkey's most passionate fan bases.
The challenge: premium positioning in a category usually dominated by cheap stadium merchandise. Make the product line feel like a luxury home collection, not a gift shop afterthought.
The goal: e-commerce platform + creative campaign + product photography that justifies the premium price point and respects both the Fenerbahçe heritage and the craft of each piece.
Creative direction: Editorial product photography with dramatic side-lighting, navy-and-gold compositions, and luxury still-life framing. Every shot reads "collectible," not "merchandise."
Hero products: Standalone campaigns for signature items — Kadıköy Boğa Biblosu sculpture, Fenerbahçe Profesyonel Dart, candle collection, and gift sets. Each product gets a story, not just a product page.
E-commerce + digital: Marketplace integration, ERP integration, product descriptions, and full social content rotation. Position fandom as identity, not just gear.